Who We Are

We provide strategic counsel and creative thinking

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. Comprising of three brands in India – MSL India20:20 MSL and PCA – MSL provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. The firm’s work has been acknowledged with numerous awards; recognized as 2019 South Asia Consultancy of Year by PRWeek and Large Agency of the Year by Kaliedo Awards (The Economic Times), 2018 India Consultancy of Year by Holmes Report and Campaign Asia2017 Indian Consultancy of the Year by Fulcrum Awards, amongst others. The firm has also been recognized as a Great Place to Work in 2014 & 2015, and certified in 2016 and 2019.

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Our Work

Our fearless and insightful campaigns

Our Integrated Framework

Our specialised functions that work with the core teams to create integrated solutions

Strategy & Insights

We build influence and impact through intelligence. At MSL India, in-house experts, research tools, and insight platforms come together to extract contextual consumer and industry knowledge that drive our client programs.

Digital & Social Media

Our end-to-end digital solutions combine strategy, art, code, copy, and media planning to tell stories that connect, engage, and inspire.

Media & Crisis

Our industry-leading talent offers comprehensive strategic media relations capabilities and counsel to help you capitalise on opportunities, deliver a consistent media narrative, and mitigate crises.

Policy & Regulation Communication

There is no off-the-shelf, one-size-fits-all solution for organisations facing public affairs challenges. Our tailored approach rooted in research,  analyses, and measurement to deliver the results your business needs.



Our team helps brands and businesses articulate and deliver a powerful purpose-driven proposition that connects them with their customers, employees, and communities.

Content & Video

Our in-house content studio offers editorial, art, video, and technology expertise to deliver compelling multimedia content across platforms, channels, and audiences.


Digital Experts


Media Specialists


Public Affairs Experts


Content Specialists


Strategic Planners


Sectoral Consultants