MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. Comprising of three brands in India – MSL India, 20:20 MSL and PCA – MSL provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. The firm’s work has been acknowledged with numerous awards; recognized as the 2018 Asia Consultancy of the Year by Holmes Report and India Consultancy of Year by Campaign Asia; 2017 Indian Consultancy of the Year by Fulcrum Awards and 2016 Asia Pacific Consultancy of the Year by both Holmes Report and PR Week. The firm has also been recognized as a Great Place to Work in 2014 & 2015, and was certified again in 2016.

A business-driven communications consultancy, 20:20 MSL is focused on delivering integrated, creative programs through data-based insights, and driven by making a real impact on business through strategic communications in the digital age. As full-service communication and engagement consultancy, 20:20 MSL provides advisory, strategy and creative solutions both within corporate communications and integrated marketing communications.

PCA specialises in advising Unicorns and start-ups on their engagement strategy. PCA brings together media relations, financial communication, public affairs, crisis management, change communication and employer branding, to deliver a comprehensive communication consulting service.


Reputation Management & Corporate Communications

Consumer Marketing

Crisis & Issues Management

Policy & Regulatory Communications


Employee Communications

Digital & Social Media

Financial Communications



Consumer Goods


Financial & Professional Services

Food & Beverage