Who We Are

We provide strategic counsel and creative thinking

MSL is Publicis Groupe’s public relations and integrated communications network. Comprising of three brands in India – MSL India20:20 MSL and PCA, MSL provides strategic counsel & creative thinking while championing its clients’ interests through insightful campaigns that engage multiple perspectives & holistic thinking to build influence & deliver impact. The firm’s work has won numerous awards including 2018 India Consultancy of the Year by Holmes Report and South Asia Agency of Year by Campaign Asia; 2017 Indian Consultancy of the Year by Fulcrum Awards; Holmes Report and PR Week 2016 Asia Pacific Consultancy of the Year. The firm has also been recognized as a Great Place to Work in 2014, 2015 & 2016.

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Our Work

Our fearless and insightful campaigns

Our Integrated Framework

Our specialised functions that work with the core teams to create integrated solutions

Strategy & Insights

We build influence and impact through intelligence. At MSL India, in-house experts, research tools, and insight platforms come together to extract contextual consumer and industry knowledge that drive our client programs.

Digital & Social Media

Our end-to-end digital solutions combine strategy, art, code, copy, and media planning to tell stories that connect, engage, and inspire.

Media & Crisis

Our industry-leading talent offers comprehensive strategic media relations capabilities and counsel to help you capitalise on opportunities, deliver a consistent media narrative, and mitigate crises.

Policy & Regulation Communication

There is no off-the-shelf, one-size-fits-all solution for organisations facing public affairs challenges. Our tailored approach rooted in research,  analyses, and measurement to deliver the results your business needs.



Our team helps brands and businesses articulate and deliver a powerful purpose-driven proposition that connects them with their customers, employees, and communities.

Content & Video

Our in-house content studio offers editorial, art, video, and technology expertise to deliver compelling multimedia content across platforms, channels, and audiences.


Digital Experts


Media Specialists


Public Affairs Experts


Content Specialists


Strategic Planners


Sectoral Consultants