Who We Are


We provide strategic counsel and creative thinking

MSL is Publicis Groupe’s PR and integrated communications network. Comprising of three brands in India – MSL India, 20:20 MSL and Publicis Consultants Asia. MSL provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives to build influence and deliver impact. The firm has been recognised as the 2017 Indian Consultancy of the Year by Fulcrum Awards and as the 2016 Asia Pacific Consultancy of The Year by both Holmes Report and PRWeek. The firm was recognised as a ‘Great Place to Work’ in 2014 & 2015, and was certified again in 2016.

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Our Work


Our fearless and insightful campaigns

Our Integrated Framework


Our specialised functions that work with the core teams to create integrated solutions

Strategy & Insights

We build influence and impact through intelligence. At MSL India, in-house experts, research tools, and insight platforms come together to extract contextual consumer and industry knowledge that drive our client programs.

Digital & Social Media

Our end-to-end digital solutions combine strategy, art, code, copy, and media planning to tell stories that connect, engage, and inspire.

Media & Crisis

Our industry-leading talent offers comprehensive strategic media relations capabilities and counsel to help you capitalise on opportunities, deliver a consistent media narrative, and mitigate crises.

Policy & Regulation Communication

There is no off-the-shelf, one-size-fits-all solution for organisations facing public affairs challenges. Our tailored approach rooted in research,  analyses, and measurement to deliver the results your business needs.

Citizenship

Our team helps brands and businesses articulate and deliver a powerful purpose-driven proposition that connects them with their customers, employees, and communities.

Content & Video

Our in-house content studio offers editorial, art, video, and technology expertise to deliver compelling multimedia content across platforms, channels, and audiences.

120

Digital Experts

25

Media Specialists

15

Public Affairs Experts

8

Content Specialists

5

Strategic Planners

10

Sectoral Consultants

Our Leaders


Meet our passionate and energetic leaders