Vicks, Touch of Care

Vicks has been a symbol of trust and care in India for generations. The brand celebrates familial ties, specifically motherly care, and recognises that the traditional definition of ‘family’ has changed. Through the heartwarming story of an unlikely mother and child, Vicks drove home the point that love is thicker than blood.

ClientVicksServicesPublic Relations, Social Media, Influencer MarketingYear2017