Hindustan Petroleum Corporation Limited, Roads That Honk

Attention is great, but impact is just better. HPCL, India’s largest lube marketer, created a piece of technology centered on this philosophy. Tackling the critical issue of road deaths on one of India’s most dangerous highways, the company articulated its value proposition through a piece of innovation that does more than create a buzz, it saves lives.

ClientHindustan Petroleum Corporation LimitedServicesPublic RelationsYear2017