Coca-Cola India, Fruit Circular Economy

India is the world’s second largest producer of fruits and vegetables. In fact, in each of the last six years, horticulture production has exceeded foodgrain output. This production volume has its downside – colossal wastage. When the Indian government sought to address this issue, Coca-Cola India decided to pitch in with an idea combining innovation, business change, and purpose.

ClientCoca-Cola IndiaServicesPublic RelationsYear2017-18