MSLGROUP India Social Hive

Introduction to MSLGROUP India’s Social Capabilities

MSLGROUP India has created a truly integrated social offering with capabilities across Plan (insights, strategy, training), Build (web, mobile, social appls) and Engage (content, community, conversations); 25+ dedicated staff across Mumbai, Delhi and Bangalore; and more than 2 million community members across 20+ clients.

The Social Integration Journey

Most organizations go through six stages of Social Integration Journey. They start with inaction, then move to incubation and experiment with standalone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes.

This simple Social Integration Journey framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. It helps them map which stage of social integration they are at, then build a case to integrate social into their most important platforms, programs, and processes, to drive strategic change and real ROI.

#10: Collaborative Consumption: Ten Frontiers for the Future of Engagement

This is the tenth report from our People’s Insights Annual Report titled “Now & Next: Future of Engagement.” The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and change makers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-Creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence,  Social Live Experiences and Collaborative Consumption.

People’s Lab: Crowdsourcing Insights & Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

The People’s Lab crowdsourcing platform helps organizations build and nurture public or private, web or mobile, hosted or white label communities around four pre-configured application areas: Expertise Request Network, Innovation Challenge Network, Research & Insights Network and Contest & Activation Network.

Purpose-Inspired Transmedia Storytelling

Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people.

MSLGROUP Crisis Network Report: Every Crisis is Global, Social, Viral

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.

Our recent report, titled Every Crisis is Global, Social and Viral, is a collection of insights and foresights from our experts at MSLGROUP Crisis Network on the changing dynamics between individuals, influencers and institutions around trust, power, risk and crisis.

People’s Insights Quarterly Magazine Issue 4

People’s Lab Quarterly Magazine pulls together the best insights from MSLGROUP’s Insights Network, in which 100+ thinkers and planners share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship.

Barclaycard Ring: People’s Insights Volume 2, Issue 15

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights.

This week, our topic is Barclaycard Ring.