What we did

An interactive microsite quiz that allows users to glimpse into a world without women. Revolving around everything they'd miss in a world where all the things invented by women didn't exist and highlighted the contribution by women that has become part of our daily lives. The microsite was a vehicle to showcase to all the importance of encouraging women to continue their educational pursuits and drive more interest in the unique scholarship.

The interactive quick was amplified with paid media and Twitter influencers and the key-phrase World Without Women trended nationally for 3 hours a day before Women's Day.

Website Link: https://staging1.mslgroup.tech/upes/shakti/

What the campaign achieved