What we did

With the #KeepItReal campaign, we encouraged women to engage with their partners, normalize conversations around erectile dysfunction and treat it for what it is - a treatable condition. With the right counsel from doctors and the means to protect one’s identity while seeking treatment, we were able to provide patients a route to seek consultations and convert them into customers. A frictionless digital path to purchase was enabled in partnering up with established E-pharmacies, allowing for consumers to seek treatment for a condition that is often taboo and joked about. Quirky creatives and supplemental medical advice led more people to seek out appropriate measures as opposed to ignoring or belittling a touchy subject.

For navigating a complex subject and binding advertising platform regulations responsibly, the campaign went on to win several industry awards.

What the campaign achieved