Project Name
CAMS
Type
Social Media / Paid Media
The Ask
To establish and amplify digital communication channels for CAMS as a brand and their key products - myCAMS, Recon Dynamix, CAMS NPS
What we did
Organic Community Building
Our focussed approach on the brand and product content helped expand the community size of CAMS' online channels - Facebook, Twitter and LinkedIn.
myCAMS
CAMS has always played a pivotal role in enabling rapid scaling of the Mutual Fund industry in India. It launched it's mutual fund management app myCAMS, which allows users to easily invest in mutual funds, track their investments, and manager their portfolio on the go.
Organic by MSL was onboarded to increase app downloads and engagement. We followed a 3 pronged channel approach
- Social Media: which helped us build an informative narrative around the app, complementing our paid media efforts
- Paid Media: for app downloads and engagement
- Emailer Marketing: for user retention and engagement
The app has now crossed the 5 million download mark and is widely used to manage mutual funds.
What the campaign achieved
5 Million+
Downloads for myCAMS
15000+
Community growth on Linkedin
7.6%
ER or Linkedin
2.3%
ER or Twitter
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