What we did

We collaborated with MS Dhoni, who played the avatar of #BijnessBhai to encourage business owners to bring their businesses online. This helped make the brand feel more at home for potential Indian prospects and penetrate the tier 2 and tier 3 markets. We promoted our discount offers, and meetups for GoDaddy pro members and communicated our offerings on social media. To reach relevant prospects and stakeholders, we came up with ad sets to target web-savvy audiences, entrepreneurs, and the fanbase aspect of the brand GoDaddy.