AI, Smart Machines and the Communications Discipline

AI, Smart Machines and the Communications Discipline

Rashed Haq, Global Lead for AI and Group Vice President, Publicis.Sapient

When external industry or geopolitical events impact the organization in dramatic ways, communications executives are expected to respond with lightning speed. But fast turnaround, with stories that are clear, informative and trusted, grows increasingly challenging as the public becomes more demanding. And no executive wants to be the center of an embarrassing Tweet-storm from a story that leaves a seemingly innocuous, but critical stone, unturned.
Anonymous (not verified)
Mon, 11/19/2018 – 06:03
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