TogetherAgainstTB

Tuberculosis is curable - yet for millions of families, it still brings fear, silence, and stigma. #TogetherAgainstTB addressed TB as a shared citizenship challenge, where awareness, empathy, and collective action can save lives. Simple comics, animated films, vox pops, and short social videos turned complex TB facts into easy, relatable messages. They encouraged early testing, treatment completion, and standing by those affected, not turning away. The campaign spoke to everyday citizens, families, youth, caregivers, and communities in high TB-burden areas along with healthcare workers and local influencers who shape public opinion. By inviting communities to speak up and participate, and by bringing together healthcare workers and diverse influencers, the campaign reached millions with a powerful truth: TB can affect anyone, but it can be defeated together. It transformed information into hope, and awareness into shared responsibility - strengthening the citizen-led movement towards a TB-free India.