Škoda Kylaq: The Journey from Name to Fame
To launch its most affordable SUV in Tier 2–4 markets, Škoda left the naming to the public. A year-long rollout included the no-car reveal, celebrity-backed campaigns, and immersive drive experiences. Sustained storytelling created intrigue, and the crowd-naming exercise made users co-creators.
Impact
200,000+ naming entries, 2.5+ billion reach, 30x spike in daily website visits, 35,000+ hand-raisers, Kylaq launch achieved highest YouTube views among 2024 car unveils.