#ShushTheHush- Bleed Shamelessly
The #ShushTheHush - Bleed Shamelessly campaign, also executed for the Gates Foundation India, tackled stigma around menstruation in the workplace by encouraging open dialogue and normalizing menstrual health needs. Launched on Menstrual Hygiene Day 2023, it engaged employees, employers, and partners to create more supportive work environments.
Impact
It garnered over 48 million impressions, 6.4 million video views, and 9.1 million engagements.