Nivea #TheOGs
Nivea #TheOGsNIVEA Crème was losing relevance in a cluttered skincare market. #TheOGs campaign drew a nostalgic parallel between the cream and iconic Indian personalities like Madhuri Dixit, Sania Mirza, and Shreya Ghoshal. By integrating this concept across lifestyle media, influencers, and digital storytelling, the campaign reignited product love and grew brand consideration—especially among younger audiences.
Impact
0.7% increase in market share while competitors dropped 0.9%, 4.74 lakh new household penetrations, 71+ million reach, 7.04% engagement rate, 5+ lakh Instagram interactions.