IKEA Ikonic 2.0
IKEA Ikonic 2.0 moved beyond furniture to showcase lifestyle innovations like IKEA pet collections, hot dogs, AI design tools, and festive ranges. Through immersive events, influencer live shoots, quirky media tie-ups, and an earned-first strategy, IKEA redefined its image for Indian millennials and Gen Z.
Impact
40x growth over IKEA Ikonic 1.0, 150+ design community participants, 60+ influencers, 170+ influencer posts with 67% overdelivery, 37+ stories across 56 editions, 5.5+ million views, 350k engagements.