Har Ghar Tiranga, Har Ghar Swachhata | #HarGharTiranga #HarGharSwacchata

Har Ghar Tiranga, Har Ghar Swachhata (HGT–HGS) reimagined Independence Day as a nationwide movement by linking patriotism with everyday cleanliness through the #HarGharSwachhata campaign. Led by the Department of Drinking Water & Sanitation in collaboration with the Ministry of Culture, and amplified by Organic by MSL, the initiative leveraged strategic digital storytelling and real-time content to scale participation.

The campaign mobilised 2.6 crore citizens, driving action across homes, neighbourhoods, and public spaces through cleanliness drives, waste management, water conservation, and hygiene practices, integrated with flag hoistings at key public infrastructure sites. Digital platforms amplified grassroots efforts, turning local participation into a national conversation. By reframing patriotism as a shared civic responsibility, HGT–HGS went beyond a moment-led campaign to inspire sustained behavioural change around cleanliness, dignity, and public health.