#GreenDotForProgress

The #GreenDotForProgress campaign, executed for the Gates Foundation India, drew inspiration from how the green dot has become synonymous with being online in the digital ecosystem. The campaign showcased stories of progress and empowerment of women from different walks of life by highlighting the role of digital tools and services in their journeys. Through influencer collaborations and user-generated content, it created space for women to share how technology has shaped their professional success.