Empowering Students through the Airtel Scholarship Program
Bharti Airtel Foundation launched a ₹100 crore scholarship to support underprivileged students in STEM. The campaign was timed with education calendar milestones like NIRF rankings and amplified by leadership interviews and influencer support. The result: awareness, application spike, and 282 students funded with full scholarships.
Impact
7,000+ applications for 282 seats, 600+ media stories, 4 national wire flashes, prime-time coverage on CNBC TV18 and Times Now.