Changi Airport – Choose Your Changi Adventure
The campaign repositioned Changi from a travel transit to a destination. Through an influencer-driven series and a quiz-based microsite, it allowed travellers to personalize itineraries. From food to fashion, it offered something for every persona, making Indian audiences view Changi as an experience hub, not just a stopover.
Impact
9.4 million+ reach, 841,000+ engagements, 180,000+ users on #MyChangiAdventure microsite.