BMGF – Aangan se Aasman Tak
The campaign spotlighted six rural women breaking stereotypes—as solar entrepreneurs, mentors, and changemakers. Through a documentary-style digital series, it amplified grassroots stories and encouraged nationwide conversation around women’s empowerment. A thoughtful balance of social content and impact-driven PR positioned the Gates Foundation as an enabler of transformation.
Impact
44 million impressions, 17.5 million engagements, 6.8 million video views.