What we did

A 360 degree campaign hubbed on a microsite which was a dedicated resource center on cyber bullying including advice and actionable recommendations for victims and impacted audiences. Social media was leveraged extensively to drive awareness and audiences to the site and partnering like minded communities like Terribly Tiny Tales and Natak pictures helped widen the reach of the campaign. The campaign concluded with Instagram live sessions with experts helping audiences understand the issue and the ways in which they can protect themselves. Overall, the campaign highlighted an issue that is increasingly plaguing audiences and enabled users to be proactive, aware of their rights and use the internet free from the fear of cyber bullying.

What the campaign achieved