Brand Activism Matters Now More Than Ever…
By Mary Mazzoni
Back in 2011, outdoor gear giant Patagonia shocked the country by taking out a full-page ad in the New York Times with the message “Don’t Buy This Jacket” emblazoned over its best-selling coat. The ad, which ran in advance of Black Friday, called on shoppers to “buy less and to reflect before you spend a dime on this jacket or anything else.”
Anonymous (not verified)
Mon, 11/12/2018 – 05:08
Read more about Brand Activism Matters Now More Than Ever…
