Singapore Changi Airport, #ChangiBarepackers

How do you maximise the retail spend of tourists in transit? Is there a way to showcase all the benefits and facilities of a venue without seeming contrived? What can you do to influence consumer in one of the world’s largest countries on the channels they spend most of their time on? These were just a few of the questions that Singapore’s Changi Airport was looking for us to help with. Our answer – two influencers on a trip to an undisclosed location.